Sunday, November 7, 2010
One for the ladies...
Colleen Cardas of Cardas Audio just sent me a link for Scheu Analog, a German audio company that makes high-quality turntables. This particular turntable, called the Diamond, is being aimed at that rare and elusive market segment known as the Female Audiophile. Here is some of their copy:
"Pink, classic, seductive, simply ladylike--that is Diamond. A turntable designed specially for ladies--an innovative new product from Scheu Analog!"
Other than the color, I'm not sure what distinguishes this turntable from those made for grunting, belly-scratching male audiophiles. If I say that it's easy to operate, would that be sexist? How about if I phrase it like this: women are probably less likely to put up with the inconveniences that male audiophiles take for granted. For instance, macho purist audiophiles are more likely to put up with cartridge loading that can only be done by opening a component case with a flimsy Allen wrench, re-inserting jumpers and setting tiny DIN switches. Or, hairy, smelly male audiophiles thinking nothing about eschewing tone controls, balance controls and even cueing levers for the sake of ultimate sound quality. Or, strong, insensitive hunks are more than willing to sacrifice the integrity of their lower back muscles by shifting their 450 pound full range speakers a quarter of an inch further from the back walls of their listening rooms to achieve that last iota of imaging and soundstaging.
If you check out the comments section of the Scheu website (at http://www.acoustic-dimension.com/Scheu/Diamond/Scheu-analog-diamond-main-page.htm), you'll see at least one man who kind of digs the look of this turntable. And for those of us who aren't quite so secure about their masculinity, a version of the Diamond is available in drab, dreary black.
All kidding aside, Scheu 'tables are highly regarded, and I'm sure the Diamond offers a level of sound quality that will appeal to both men and women. That said, Scheu is not the first audio company to offer one of their products in pink--Rega recently announced a pink version of their venerable P3-24 turntable! So pink is the new black!